Unlocking Success: Diversification Strategies for Maximized Consulting Income
Increasing and diversifying consulting income is valuable strategic work. Here are a dozen tactics you can try to increase your income as a consultant.
1. Expand Offerings to Current Clients
Rather than selling necessarily to new clients, look for ways to upsell into the clients you already have. If you’re a CPA with an accounting and tax-preparation practice, for example, have you looked to add to your existing service menu to provide more value to and help generate more stability with clients year-round? In addition to tax planning at the end of the year, consider adding values such as monthly bookkeeping, financial statements, set-up of accounting systems, training in accounting software packages, and other related services.
2. Transform Services into Marketable Products
Bundle your knowledge into either information products such as reports, eBooks, books, audio, video or courses, which you sell at a profit without directly billing by the hour or generate income by commission through an affiliate programme, online marketing or direct mail. By distributing your knowledge via books or reports, it creates more consulting opportunities and makes you a perceived niche authority.
3. Harness Group Consulting
Creating your own intensive seminar, workshop or teleclass is another low-cost way to extend your reach and increase your income. It’s not much more work to speak to a large group of people than a small one, since you deliver the content only once, and the material you prepare can be used over and over again. Participants who like what they hear might buy your information products, and for those who just want to pick your brain, consulting is another way to grow your Six Figure Income.
4. Explore New Markets
Look into whether there are alternative markets for your consulting. Would governmental agencies — local and/or national — make good clients? Could you serve as an expert trial witness? If local, could you expand to national or international (via the net and the phone) markets?
Elevating Your Consulting Income: A Starting Point for Success
They are springboards for increasing your consulting revenues. Use creative thinking to earn more or even dramatically increase your fees. Find new ways to serve your current clients better. Create products based on your consulting expertise. Learn to love groups when consulting. Market yourself to larger markets. You are now ready for serious growth in your consulting business.
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Questions and Answers:
How can I increase my consulting income beyond acquiring new clients?
Up-selling to your client base increases income through additional services. Increased client satisfaction results in more referrals, and thus more patients to up-sell.
What's the benefit of transforming consulting services into marketable products?
By building products – an eBook, a course – you’re still making money when you’re not there in the consulting mode, and your products are building your reputation, which causes consulting work to come your way.
How can group consulting strategies impact income?
Seminars and workshops enable you to reach multiple participants at once, which helps to diversify your income through admission fees, product sales, etc, and might bring you longtime clients.
How can I explore new markets to increase income?
Maybe you want to offer services to government agencies or become an expert trial witness, and expand beyond the area surrounding your home. You could become a player in world markets by using digital platforms.
What are the advantages of monthly services for consultants?
Providing services monthly as well as annually keeps money coming in steadily, helps smooth the natural seasonal oscillation and offers a consistent benefit to the customer.
How do information products contribute to consulting income and reputation?
Information products create passive income and build your authority, which attracts clients and makes you the go-to person in your field.
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